66% of Consumers Want Healthy Breakfast Options

CHICAGONew research from Mintel reveals breakfast sales are expected to grow by more than 4 percent in 2011, and 66% of restaurant-goers want to see healthier options on the menu.

More than half of consumers surveyed said convenience was an important factor when dining out for breakfast, and 40% said they selected a restaurant based on its healthy breakfast options. Breakfast sandwiches are the most popular on weekdays (42%) and platter meals are most ordered on the weekends (43%).

The demand for better-for-you options will likely continue as menu labeling laws go into effect," said Eric Giandelone, director of foodservice research at Mintel. Once customers see how much fat and calories are in their favorite breakfast foods, they will be more inclined to try a healthier alternative, and restaurant operators should adjust their menus accordingly."