Burger King Reveals New Healthy French Fry

MIAMI, Fla.Burger King Worldwide, has announced its  new SATISFRIES, that are 40% less in fat and 30% less in calories than the normal French fries. Burger King® is the first quick service restaurant to serve this reduced fat, reduced calorie French fry that has only 190 calories, 8 grams of fat and 210 milligrams of sodium for a value size serving.

 One out of every two Burger King  guests orders our classic French fries and we know our guests are hungry for options that are better for them, but dont want to compromise on taste," said Alex Macedo, president North America, Burger King.  When it comes to what we eat, we know that small changes can have a big impact. We see SATISFRIES as one of the biggest fast food launches and are excited to bring this great tasting French fry to our guests."

Just like most French fry recipes, SATISFRIES are made with thinly battered whole potatoes. The difference is that the SATISFRIES recipe ensures that the French fries absorb less oilonly enough to keep each crinkle crispy on the outside and fluffy on the inside.

To create anticipation around the launch, Burger King Corp. kicked off a #WTFF (What The French Fry) teaser campaign on Friday, September 20. Unbranded oversized French fry pods with 8 foot crinkle-cut French fries were installed in high traffic areas in New York City, Los Angeles and Chicago. Passersby were encouraged to interact with the French fries and take pictures to post on social media using the hashtag #WTFF. Each activation also acted as a free Wi-Fry" station. To view images, visit http://wtff2013.tumblr.com.

SATISFRIES  will be available at Burger King restaurants across the United States beginning September 24 alongside Burger King  classic French fries.