Gaspari Selects Advantra Z for Phenorex
April 13, 2011
LAKEWOOD, N.J.Gaspari Nutrition selected Advantra Z, a patented bitter orange extract from West Caldwell, N.J.-based Nutratech Inc., as the thermogenic component in Gasparis new fat-burning supplement Phenorex. The new product was designed to increase thermogenesis and deliver long-lasting energy without a stimulant crash, while also suppressing appetite and enhancing mood. A clinical test showed Phenorex increased thermogenic response in humans by 200 percent compared to placebo.
"We selected Advantra Z because we wanted a safe and validated standardized bitter orange extract for the Phenorex formula," said Daniel Pierce, senior director of strategic management and planning, Gaspari Nutrition. "Sourcing a botanical extract that maintains consistent quality throughout the manufacturing process is key in our industry, especially with greater regulatory scrutiny looming. Generic bitter orange extracts cant consistently meet our supply demand. Plus, deviations in extract quality hurt the integrity of the product and our brand reputation. We partnered with Nutratech because the quality of Advantra Z is without question and their supply chain capabilities are vast."
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