Health, Lifestyle Driving Savory Snacks Market

LONDONHealth-conscious and time-constrained consumers were key factors that propelled the $77 billion U.S. and European savory snacks markets in 2009, up more than 5% from the previous year, according to a new report from market researcher Business Insights.

According to The Future of Premium, Ethical and Healthy Snacks" report, emerging countries such as Mexico, China and Brazil will play a pivotal role in the development of the savory snacks industry due to time-constrained lifestyles, easy acceptance of ingredients such as rice, corn, tofu and wheat and proliferation of organized retail outlets. Ethnic snacks also will grow in demand backed by an increasing number of travelers and migrates.

The report examines emerging market trends, summarizes novel savory snacks launched between June 2006 and May 2010, analyzes market data on the value growth of the savory snacks market, and analyzes innovation and NPD by region and category.