Lipid Nutrition Launches Consumer PinnoThin Site

WORMERVEER, the NetherlandsLipid Nutrition launched PinnoThin.com, a new consumer website regarding its branded Korean pine nut oil ingredient. The aim of the website is to support its PinnoThin® satiety and appetite control ingredient and help communicate the beneficial effects and scientific information about PinnoThin® to consumers.

PinnoThin.com compliments Clarinol.com, which is for Clarinol® CLA. The new PinnoThin website contains specific information about PinnoThin that the company said forms a strong base that will grow and change in the future toward visitors needs. PinnoThin.com contains much of the same easy navigation as Clarinol.com such as webpages about the science of PinnoThin®, how PinnoThin® functions and where a consumer can purchase a PinnoThin® product, complete with weblinks to purchase a specific product.

Patrick Luchsinger, marketing manager, North America at Lipid Nutrition, said, After witnessing the growth of PinnoThin® sales, we felt the time was right to develop and introduce a brand focused website for PinnoThin®. We are confident the website will inform and address questions about PinnoThin®, satiety and appetite control from consumers and at the same time offer an additional marketing benefit that adds value for current customers or to potential customers in the marketplace."

PinnoThin® is a brand of Korean pine nut oil and is an exclusively licensed product of Lipid Nutrition B.V. PinnoThin® has received four different awards in the last three years. The most recent award was for Most Innovative Ingredient Award" at the Slimming Ingredients Germany 2007 event and was highly recommended in the Best New Health Initiative Category of the Dairy Innovation Awards 2007.

Lipid Nutrition is a global supplier of scientifically sound lipid ingredients from natural origin, which improve and maintain health and well-being. Next to weight management, Lipid Nutrition offers a variety of branded products like Marinol® concentrated fish oils for heart health and brain development, VitaTrin® for antioxidant health and Betapol® human milk fat replacer for infant nutrition.