Naturex ~ Energy Chews, Instant Drink Mixes

CHICAGONaturex will launch a new energy chew concept and two functional instant drink mixes at the 2013 IFT Food Expo.

The chews were created to show confectionery manufacturers the potential for creating functional candy concepts, while the drink concepts showcase the documented natural benefits of botanical ingredients.

The citrus-flavored Energy Chews contain naturally energizing extracts guarana and panax ginseng root from Naturexs NAT healthy product line. In addition, they are colored with natural paprika from Naturexs NAT color range and texturized with pectin from the NAT textur.

Functional confectionery is an emerging trend right now, and energy remains a popular benefit among U.S. consumers," said Amandine De Santi, Naturex business manager. "Weve seen a number of successful energy confectionery launches in recent times, and weve developed our Energy Chews to demonstrate how we can help manufacturers and marketers looking to enter this exciting market."

Naturex's new functional beverage mix, Zest Body, is a low-calorie drink containing Svetol^®, a decaffeinated green coffee bean extract. Svetol^® is clinically proven to inhibit glucose-6-phosphatase and increase the rate of fat release from adipose tissue, assisting in weight management. Zest Body also contains Talin^®, a natural taste profile enhancer that combines with high intensity sweeteners to improve the sweetness profile of low-calorie products.

Naturexs second functional instant drink mix concept is Zest Power, which contains extracts of ginseng root and maca from Naturexs NAT healthy range. These ingredients provide a natural energy boost.

The instant drink mix market is big in the U.S., but consumers often have to settle for products containing artificial ingredients," said Paul Janthial, Naturex business unit director. "Our new Zest concepts demonstrate how manufacturers can create more natural and functional products without compromising on taste."

Naturex was recently honored as a NuW Excellence Awards finalist for its sustainability efforts at the Health Ingredients Europe event.