New Stevia Sweetener Cuts Sugar Levels by 50%

CHICAGOTate & Lyles new TASTEVA Stevia Sweetener allows food and beverage manufacturers seeking sweetness from a natural source the ability to reduce sugar levels by 50% more without the bitter/liquorice aftertaste often associated with other high-purity, stevia-based sweeteners.

According to the company, research and global customer feedback shows zero-calorie TASTEVA Stevia Sweetener delivers a clean sweetness and a clear taste advantage over Reb A 97 and other stevia ingredients. The advantages have been demonstrated across a wide range of food applications, including beverages and dairy.

"Tate & Lyle spent over two years analyzing various steviol glycosides compositions and developed a proprietary process to give manufacturers the optimal balance of sweetness with 100% great taste," said Jeremy Thompson, director of Natural Sweeteners Product Management at Tate & Lyle. "TASTEVA Stevia Sweetener provides a superior tasting, natural origin sugar alternative to help our customers meet the challenge of reducing calories and sugar content."

TASTEVA Stevia Sweetener will debut in Latin America as part of Food Ingredients South America in São Paulo in September 2012 and in Europe as part of Health Ingredients Europe in Frankfurt in November 2012, followed by more regional rollouts in 2013.