Sunny Delight, Dr Pepper Snapple Launch Fruit Flavored Waters

CINCINNATISunny Delight Beverage Co. is partnering with Dr Pepper Snapple Group on the national launch of Sunny Delights  new fruit flavored water, Sparkling Fruit₂O, a combination of pure, refreshing water without calories, sugar, carbohydrates or caffeine.

Following a limited distribution in the Northeast, Sparkling Fruit₂O has seen a positive response both from consumers and retailers. As a result of the initial success, as well as rapid growth within the sparkling water category (+37% vs. year ago), Sunny Delight is taking the brand national with its direct store distribution partners.

Sparkling Fruit₂O is available in four flavorsRaspberry Lemon, Grape, Mixed Berry and Strawberry. The original, zero-calorie Fruit₂O pioneered the flavored water category in 1999 and it leads the non-carbonated, non-enhanced segment in past 52-week dollar sales, consumer awareness and consumer loyalty.