Taura Launches New Functional Fruit Concepts

OLEN, BelgiumTaura Natural Ingredients is launching a range of next-generation URC^® fruit concepts that are full of real fruit flavor with health benefits of functional ingredients at the Food Ingredients Europe 2013 exhibition.

URC^® (Ultra Rapid Concentration) is a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in applications, such as chocolate, baked goods, confectionery and snack bars.

The three products include URC Fruit & Protein (fruit enriched with milk and pea protein), URC Fruit & Energy (fruit with natural caffeine from green coffee and guarana) and URC Fruit and Fiber (natural fiber from fruit and healthy grains).

Functional URC fruit is suitable for creating nutritious bagged snack and snack bars, is available in different shapes and sizes for inclusion in applications, such as chocolate, baked goods and breakfast cereals, and contain no fat or added sugar.

"Energy, protein and fiber are among the key trends in the nutrition category at the moment, but delivering the benefits of these to consumers is always a challenge," Peter Dehasque, Taura CEO said. "Taura's URC fruit is the perfect carrier for these ingredients, as it enables food companies to create next-generation products that provide functional benefits in a way that is natural, convenient and pleasurable."

In addition to the URC fruit, Taura will exhibit new flavor innovations, including URC peanut pieces free of peanut allergens, alongside cola-flavored and blackcurrant and Echinacea pieces.