Bethany Gomez has established herself as a trailblazer in market research of emerging categories, with a focus on wellness, CBD and cannabis. As the managing director and co-founder of Brightfield Group, she has cemented the company's position as an industry leader by emphasizing data-driven insights and compelling narratives.

Through her leadership, Brightfield Group has developed AI-driven consumer insights to support innovation, strategy and marketing in emerging industries. The company has played a significant role in the development of nascent industries like cannabis, CBD, and other innovative CPG categories.

Bethany has been featured and quoted in numerous media outlets, including The New York Times, Wall Street Journal, CNN, Bloomberg and Yahoo! Finance.