Diana Morgan is head of scientific and regulatory affairs at Care/of, where she is heavily involved in almost every aspect of the business. She plays an instrumental role in new product innovation, guiding the business on regulatory pathways, strategic claim positioning, safety and market intelligence. Morgan also supports the claims process from ideation to substantiation to approval, and partners with marketing to ensure communications positively impact the consumer. A certified sports nutritionist, she founded What’s Up With Supps and is on the board of directors for CRN (Council for Responsible Nutrition). Morgan is passionate about the natural products industry and has served it for over 15 years, having held previous roles at Pfizer Consumer Healthcare, The Vitamin Shoppe and Solgar Vitamin & Herb, a Nature’s Bounty company.