A strategic communications specialist, Fran has served the natural products industry with commitment and passion for decades. Her present role as content marketing director is a synergy of academic communications credentials and vast market-facing experience in natural products retail, wholesale, brand management and product formulation. Fran produces content that informs, engages and provokes new thinking in a world of shifting paradigms, optimizing audience engagement. Her forward-thinking content programs have been prestigiously recognized by Folio, including top honors in the Best B2B Content Marketing category.