Gretchen Powers is VP of marketing and member experience at the Council for Responsible Nutrition (CRN). She oversees development of the organization's content and platforms for its member communications, with a focus on enhancing the experience and engagement of CRN’s dietary supplement industry executive members. Key responsibilities include the member newsletter, mobile app and annual reports; the association's overall visual identity, including its website and marketing materials for membership; as well as an array of industry-wide events, educational programs and initiatives. Associated with CRN since 1999, Powers rejoined the in-house team in 2013, after several years as an independent communications consultant.