Co-founder and senior partner of Whole Brain Consulting, William Madden has worked in the food industry for the past 20 years. He specializes in big-picture operations and supply chain management and contract negotiation between food companies and contract manufacturers. Madden has helped everything from start-ups to multimillion-dollar businesses find perfect-match contract manufacturers, setting them up for long term success. He is also the author of “Separating the Con Man From the Co Man – A Guide to Contract Manufacturing" (Train of Thought Press, available at Barnes and Noble and Amazon).