Free-From Claims Driving Healthy-Ingredient Snack Sales
ClaimsFree-From Claims Driving Healthy-Ingredient Snack SalesFree-From Claims Driving Healthy-Ingredient Snack Sales
Snacking is a way of life for Americans, with more than 90 percent of consumers reaching for a snack at least once a day. Top of mind for consumers are portable snacks made with simple, clean-label ingredients that deliver on functionality. In fact, consumer are demanding snacks with fewer ingredients and “free-from" credentials for products, particularly the removal of allergens, genetically modified organisms (GMO) and gluten. Other key drivers include premiumization, unique and innovative flavors, a shift toward bite-sized and single-serve sized snacks, and a continued trend toward healthier eating.
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