Formulation
milkshake
FormulationPermissible indulgence is a sweet spot for consumersPermissible indulgence is a sweet spot for consumers
Health and wellness are important to consumers, but it can be challenging to say no to indulgences that offer a positive experience even if they don’t support lifestyle goals. Mintel found that 50% of consumers who snack do so to treat themselves, and yet 35% of consumers are replacing treat-worthy indulgent snacks with healthy ones.
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