Domestic Beer Sales Fall Flat While Craft Brews Rise
Branding & MarketingDomestic Beer Sales Fall Flat While Craft Brews RiseDomestic Beer Sales Fall Flat While Craft Brews Rise
Bad news on the domestic beer front. Some 22% of Americans say they are drinking less domestic beer because theyre drinking wine instead and 18% are focusing their alcohol consumption on liquor in lieu of domestic beer, according to new research from Mintel.
Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.